My favorite business resources
I know firsthand: The business-building overwhelm is real.
So, to save you some time trial-and-error-ing your way through a zillion and one options, I've rounded up the resources I use + love most in my own businesses.
PLEASE NOTE:
Everything listed here is tried, tested, + enthusiastically recommended by me. Some links below are affiliate links, which means if you click on that link and go on to make a purchase, I may earn a commission in the form of a payment or software credit. You pay nothing extra; any commission I earn comes at no additional cost to you.
But, affiliate or not, you can trust in my genuine endorsement of the resources below. I love ’em all!
MOST LOVED
These are the tools I use most often (daily, at least!) to run my business:
Kajabi | all-in-one business platform
Kajabi is the platform I use to build, market, sell, and host my online courses and coaching services.
Kajabi's also where my website lives (you're on it right now! ;) and the hub from which I coordinate and run all my email marketing.
Having navigated the integration of many different tools and plugins in the past, I LOVE how simple Kajabi makes running my business. Everything together under one virtual "roof", with one login, one central support team, etc.
Switching to Kajabi has been one of the best moves I've made in business so far. The headspace it frees up each month is well worth the investment!
- TIP: Sign up here to try Kajabi absolutely FREE for 14 days.
Want a surefire way to stand out in an endless sea of downloadable "cheat sheets", PDF guides, and webinars? Create your own custom lead magnet quiz!
Interact is the quiz builder I used to draw dreamy dream clients to my list when I was first building this business. (And SPOILER ALERT: It's the tool I'm running back to, now that I'm creating a 2nd business for a whole new audience! 😉)
- TIP: Not only do the good folks at Interact offer a 14-day free test run to get in there and build your very own quiz, but they also make it ridiculously easy to start strong with a complimentary strategy call with one of their quiz specialists!
Canva | graphic design software
Not a day goes by that I'm not using Canva for something in my business.
My brain thinks in words, not images. And yet Canva is that unicorn resource that seamlessly blends robust design functionality with so-simple-it's-almost-silly user experience.
Whether you're a total design newbie (like me) or you simply want a user-friendly tool to help create + collaborate more beautifully in your business... you need Canva in your life!
- TIP: Give Canva a try risk-free by signing up for their free plan
G Suite | communication / collaboration / storage
Google’s effectively taking over the world, so it’s only appropriate that they’d have an app for just about every basic business need. G Suite is your one-stop repository of business resources for them all!
I use it primarily for email, file storage, and document creation + sharing with copywriting clients.
- TIP: Sign up here to receive 20% off your 1st year of G Suite’s Basic or Business plan!
Social Squares | styled stock photography
Words are my specialty... creating beautiful visuals, on the other hand, is way outside my wheelhouse.
That's why Social Squares has been such a valuable resource to me. It's a monthly subscriptions service that delivers fresh, high-quality images to my inbox each week. I've been a subscriber pretty much since the start, and I love the flexibility it's given me to represent my business visually in a way that feels true to me + the people I serve,
The platform itself is clean + user-friendly. Search the huge archive of images by keyword or color... or enter your preferred settings and Social Squares will suggest new images each week that fit your brand!
- BONUS: Membership now includes marketing training, live Q+A calls, monthly challenges, and a members' community where you can network with other business owners + seek support in your own entrepreneurial adventures!
WEBSITE COPY + DESIGN
Copy for Healers + Helpers | DIY website copy course
What would happen if you ditched all the professional "shoulds" + showed up as the real YOU instead?
That's the question that inspired my signature self-paced course, Copy for Healers + Helpers!
In this refreshingly simple, step-by-step guide, you'll not only learn how to write your entire site, but you'll also find all the support + accountability you need to share it with the world + start preaching what you practice.
- Want a preview of what's inside the course? My (FREE) #5DayAboutPage Challenge is the perfect place to start!
Kajabi | all-in-one business platform
If you're looking to integrate all the key components of your business in one central hub, Kajabi is my top pick.
I'd been hosting my course sites on Kajabi for awhile before I finally migrated my main website over, as well. And my only regret is not doing it sooner!
- Sign up for Kajabi + try for FREE for 14 days!
Conversion Cats | WordPress website theme
No sooner had I gone "public" with my first-ever website then I started receiving lovely messages from visitors wondering how I’ve managed to design a website that makes me look wayyy more tech-savvy than I am. (OK, they didn’t put it that way exactly, but I know that’s what they had to be thinking.) And each time, I’d happy tell them: It’s not me… it’s Conversion Cats!
Designed with the busy biz owner in mind, Conversion Cats is a clean, responsive WordPress theme that can be just about anything you want it to be! I especially love its capabilities for creating a variety of opt-ins to help build your community + serve them at the same time.
In fact, I love Conversion Cats so much that even when I moved my site from WordPress to Kajabi, I designed my new site to reflect the style of my original Conversion Cats theme!
- TIP: Sign up now + enjoy an extended 30-day free trial of Conversion Cats!
Wellness Site Shop | Squarespace website templates
When it comes to beautiful, clean Squarespace design, it simply doesn't get better than my friend, Mary McWilliams. Web designer + creator of the Wellness Site Shop, Mary designs customizable templates specifically with health and wellness coaches in mind.
She's continually adding to her incredible gallery of template options, so you're sure to find something that inspires you! Plus, she offers next-level tutorials + support to help you tailor each template to your own unique style + needs.
- TIP: Enter code MICHAELA for 10% off your entire Wellness Site Shop purchase!
Lisa Fraley | legal services, templates & courses
As a Holistic Lawyer®, Lisa Fraley blends her legal expertise as a former health care attorney in a large corporate law firm with her experience as a Health Coach through IIN & Life Coach through Coach U to help thousands of heart-centered entrepreneurs protect their businesses and brands with contracts, disclaimers, trademarks and more.
What I love most about Lisa's approach? Her natural ability to put you at ease as she guides you through the essentials of making sure your business is legally covered.
- MY PICKS: Lisa's DIY templates, masterclasses, and self-paced courses are all excellent: Clear, comprehensive, and (best of all) anti-overwhelm!
So, now you've had a taste. Wanna see what else I've cooked up for you?
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After over a decade working in research, teaching, and private practice, Michaela built this copy coaching business to help other healers + helpers bring more of their in-person magic to their online presence. Blending the science of psychology + the art of communication, she shares practical guidance so you can get clear on your unique value, communicate it with heart, attract and serve the people you love working with most… and actually have fun along the way!
