Resources, anyone?
From tech tools + apps to the best education I've found (and *ahem* created), it's all here, friend.
Care to rifle through my prized (virtual) stash of office supplies?
I give you:
The tips, tools + total faves that make doing business a joy.
Here you'll find only resources I've personally used + loved. (Some links are affiliate links, which may earn me thank-you money at no extra cost to you.)
My Best Freebies + Education
About Page Challenge
The resource that put me on the map! Write your perfect page in 5 simple steps.
Podcast Guest Guide
Start pitching yourself to podcasts with my step-by-step prep method.
"I really nailed what I wanted to convey!"
"Over the years, I've been pleased with the copy I wrote for our business, but I am blown away by how helpful this Challenge proved to be. Michaela made it so simple. I finally feel like I really nailed what I wanted to convey!"
Shannon Pickering
"I have a renewed mission!"
"Michaela, this Challenge is EPIC. Love the concept, your format, your approach and ease of everything. I have a renewed mission... thank you so much!"
Raphie Wagner
"After so many false starts... I'm excited again."
"Today's video opened up a new world of ways to research for my word bank! After so many false starts at creating a coherent presence, and running out of steam, I'm excited again. Thanks, Michaela!"
Jeffrey Courtman
"...confidence to launch my website!"
"A huge thank you for this wonderfully concise + straightforward Challenge! I was worried I wouldn't know what or how to write. But the simplicity of Michaela's advice made it so doable to write an About page that's authentic to me. Knowing I can actually write my own copy has given me the confidence to launch my website!"
Fi George
"...an invaluable skill!"
"Michaela is magical. Not only the way she writes, but also the way she engages you as she's teaching such an invaluable skill. Invest in her education... and consider yourself dang lucky! It will pay off."
Thena Luu
"...absolutely changed my website."
"She hits the nail right on the head, always. This Challenge absolutely changed my website. I'm so grateful for Michaela and her teachings!"
Tracy Dalgleish
Website Templates + Tools
Squarespace Templates
Need a professionally-designed site fast? Create your Squarespace site with these customizable templates + 5-day launch framework. (Save 10% with code: drmichaela10)
Showit Templates
Create a modern, stylish, strategic website without the custom-design price tag. Find demos of my favorites here. (Save 15% with code: MICHAELA)
Kajabi Templates
Want the power of the Kajabi platform, without the look of an all-in-one tool? Find website, sales page, and funnel templates, all in one place.
Legal Templates + Trainings
My go-to source for all things legally legit. From essential legal templates to topical trainings, this bundle's a goldmine.
Legit Scarcity + Custom Countdown Timers
Incorporate genuine, ethical urgency and scarcity into your live launches and evergreen campaigns.
Heatmaps + Behavior Analytics
Ever wish you could be a fly on the wall as visitors navigate your site? Now you can. Collect visual insights + real-time feedback with this robust set of tools.
Email Marketing Tools
Kajabi
If you plan to host a paid offer on Kajabi, its built-in email tool is a smart choice.
Mailchimp
A great place to start (and grow) your list. Now with SMS/text campaign options!
ConvertKit
My top pick for its intuitive user experience and robust tagging + segmenting capabilities.
Interact
What's one way to build your list, segment (and nurture) your audience, and delight them in the process? With your very own opt-in quiz, of course!
GlockApps
Your emails can't reach your people if they never, y'know... reach your people! Get key insights into your deliverability with this tool.
Loom
Want to make your subscribers feel like the center of your world? Send them a personalized video message, right from your own inbox.
VideoAsk
Surveying your audience is a smart way to glean insights + build intimacy. But, sending a video survey (with the option to reply via video)? Brilliant.
Recommended Reads
Want all my top marketing + writing recs?
Curious what's on my nightstand at the moment?
Stock Photo/Video Sources
My Top Tips
Need help pairing words + visuals to convey your message? Check out this playlist!
Video Tools + Education
Video Editing + Transcription
With its built-in recorder to its script-based editor + auto-transcriber, Descript does it all!
Video Streaming + Recording
Stream live (solo or w/ guests) to multiple platforms. Or just use it to pre-film videos, like I do!
Video Strategy + Coaching
Use video to grow your business, community, and impact. (Natasha's the reason I first hit RECORD and never looked back!)
Video Surveys
Create interactive surveys that give your audience the option to respond via text, audio, or video.
Asynchronous Video Messaging
Record + send on-the-spot videos and screencasts, right inside your email or app of choice.
Video Repurposing, Trimming + Captioning
So good, it's listed twice! Easily extract clips from longer-form content to create dynamic, accessible, shareable video.
Word-Nerdy Tools
My Favorite Courses
Affiliate Marketing Course
Affiliate marketing, but make it fun + ethical. Packed with brilliant ideas to serve as you sell, this course inspired my favorite new income stream.
Productivity Course + Templates
The system that singlehandedly compelled this paper-planner devotee to go digital. The templates alone are worth the investment!
Build-Your-Own-Quiz Course
Better than some paid courses I've taken, but absolutely free! Launch your "most effective lead magnet ever" with this step-by-step guide.
File Sharing + Storage
Google Workspace
From forms to spreadsheets to docs (ohhh, so many docs), I'm in mine constantly.
Dropbox
When it's not so much space you need as speed, this platform can handle files of all sizes, quickly.
Asana
Paired with this exceptional course, the free version of Asana's app is pure organization magic.
Copy Bank
I'd never wanna write without mine, and once you start your very own, you won't either!
Social Media Favorites
Video Content Strategy
SO much more than a social media resource, this program will kickstart (or reignite) your on-camera presence.
Styled Stock Images + Caption Templates
My #1 source for social images, video, and caption templates.
Connection Templates
If reaching more of your people online's your goal, this "Swiss army knife" of a membership is for you!
Social Media Templates
Customizable content, sales, and marketing packs. (Save 15% with code: MICHAELA)
Graphic Design Software + App
Canva Pro is your one-stop design tool, with built-in branding and resizing features to save you time!
Social Media + Pinterest Scheduler
The ultimate "set it and forget it" solution! Create + schedule months' worth of social media (+ Pinterest!) content in one sitting.
For Therapists
Therapist Profile Tips
A playlist of my best advice for writing + optimizing your therapist directory listing, on any platform.
Squarespace Templates for Therapists
Beautiful, customizable website templates. Thoughtfully designed with therapists in mind.
Virtual Summit for Therapists
Tap into a wide array of expert trainings to help you build a thriving, profitable practice.
Create Your Program | Group Coaching for Therapists
Want to make an impact beyond the therapy room? Create + launch your own unique, profitable, signature offer in this 8-week coaching program.
SEO for Therapists
Search engine optimization (SEO) education + services to help you fill your caseloads, programs, and courses.
So, now you've got my tools of the trade. Ready to see what you can do with 'em?
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