What would happen if you ditched all the professional "shoulds" + showed up as the real you instead?
You're a fully fledged wellness professional (*high five*), out there, doing your thing.
You know you're talented at what you do, but talking about what you do? Not so much.
You know your website holds the key to connecting with the clients of your dreams, but... ugh. Where to start?
You've avoided sending traffic to your site because it's "not quite ready yet".
And whenever someone does land on your site, you cringe a bit + tell yourself: "They'll get to know me once we meet in person..."
You're proud of what you do, but if your site could actually sound like you (+ attract a schedule full of dream clients to prove it!)...
...then you could spend your time focused on the parts of your work you love most.
A WEBSITE THAT ACTUALLY
SOUNDS LIKE YOU.
SPEAKING DIRECTLY TO
THE VERY PEOPLE
YOU WANT TO REACH.
They land on your site + on it they see...
- a HOME page that draws them in
- an ABOUT message that sparks instant connection
- OFFERINGS that seem designed just for them
- PRICING + POLICIES crafted with purpose, and communicated with clarity + heart
- EVERYTHING THEY NEED to help them know you, like you, and trust you with their business
IT'S ALL TOTALLY POSSIBLE, FRIEND.
I KNOW you're feeling boxed in by all the expectations of what a healer or helper "should" + "shouldn't" be.
I KNOW you're feeling the constant pressure to sound #AUTHENTIC in your writing (...with no clear sense of what that actually means).
I KNOW you're feeling stuck + overwhelmed by the sheer volume of work to be done when it comes to representing yourself (+ your business) in words.
...BUT HERE'S WHAT ELSE I KNOW:
The "secret" to connecting with the people you most want to reach is already within you.
(It is you.)
As a copywriter for health + wellness professionals, I've heard just about every web copy question there is...
- "What's my About page actually supposed to be about?"
- "How do I style up my site with testimonials, opt-ins, and all those other fancy bits I see on other sites?"
- "What goes on the Home page? And how's it different from an About page?"
- "How do I make the right people want to stick around while gently redirecting everyone else?"
- "How can I talk about my products + services without feeling sleazy or sounding sales-y?"
- "What on earth in an "authentic voice" + where can I find mine?"
- "Where does "inspired by..." end + plagiarism begin?"
- "How can I share my story in a way that feels comfy + ethical?"
- "How am I supposed to create consistent content when writing a single blog post nearly kills me?"
- "What about my professional bio(s)?"
- "What if I want to book speaking gigs?"
- "What if I'm a serial procrastinator?"
- "DUDE. For real... what if it turns out I just can't write?!"
...and on and on and on.
SO. MANY. GOOD. QUESTIONS.
I've been listening.
MEET YOUR TEACHER (i.e., ME):
HI! I’M MICHAELA BUCCHIANERI, PhD, LP.
LICENSED PSYCHOLOGIST + COPYWRITER FOR HEALTH/WELLNESS PROFESSIONALS.
...AND I CREATED COPY FOR HEALERS + HELPERS
JUST FOR YOU.
I’ve seen the magical way words draw the right people in like a magnet. (It’s how I filled my own therapy practice with dream clients in under 6 months!)
And as I’ve helped healers + helpers (like you!) transform their copy… I’ve seen it happen for them, too.
Now? I’m sharing my step-by-step process so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most...
...and actually have fun along the way!
"Since working with Michaela, I've had more click-throughs to my services, more targeted referrals, and best of all: more CONFIDENCE in my ability to market my business!"
Sheri, ghostwriting client
READY FOR A PEEK INSIDE...?
Those old beliefs that are holding you back? The stories you’ve been told about what it means to represent yourself as a health/wellness “professional”?
Get ready to let. them. GO.
YOU'LL LEARN how to honor your training + experience while giving yourself full permish to rewrite the rules of communication.
YOUR DREAM CLIENT
They’re the center of your world as a business owner. In this Module, we’ll get crystal-clear on exactly WHO you’re trying to reach + employ smart research strategies to find out precisely what they need from you.
YOU'LL LEARN how to construct your own magic-making copy bank and use it speak directly to your people + spark a meaningful connection.
YOUR SWEET SPOT
Feeling a bit crowded in your niche? Like everything's been said already? In this Module, we’ll identify the unique value that sets you apart as an island of awesomeness in a sea of endless options.
YOU'LL LEARN how to harness your natural superpowers to stand firmly in your zone of genius… and represent yourself with authenticity + confidence.
If your website’s the online home of your business, then the Home page is your main entryway. From strategic planning to the practical components of navigation, in this Module, we’ll create a home page experience that’s clear, inviting, and instantly valuable.
YOU'LL LEARN how to craft a Home page that draws your dream client in + a navigation plan that makes them actually want to stick around.
TELL ME ABOUT IT
It’s the 2nd-most visited page on your site… and the #1 piece of copy most health + wellness professionals find seriously intimidating! But after this Module, it’s not gonna intimidate YOU any longer.
YOU'LL LEARN to craft an About page that sounds like you, that you’re proud to send traffic to, and (best of all) that speaks directly to your dream audience.
WORK WITH ME
Scared of sales? To many healers + helpers, the thought of “selling” can feel pushy, sleazy, or just plain scary. But sell the RIGHT way, and your people will feel seen, valued + empowered to choose for themselves.
YOU'LL LEARN the fundamentals of selling with integrity + heart… then you’ll translate these into copy that’s irresistible to your dream client.
"I love Michaela! She’s a warm, professional, relatable, real-life, down to earth communicator, who translates high-level ideas into everyday insights that anyone can understand. She leaves you feeling enriched (and smarter!) just having listened to her!"
Becca Erickson, Emerge Mothers Academy
To attract a steady stream of new dream clients to your site + serve them at the same time, you’ve gotta have a solid content plan in place.
YOU'LL LEARN to design your perfect content strategy, map out your core content calendar for the entire year, and repurpose + update the content you’ve already created.
ROUND IT OUT
Each page of your site should stand on its own AND they should all work together to create a cohesive experience for your dream client.
YOU'LL LEARN how to optimize the Contact, 404, Social Proof, Speaking, and other supporting pages of your site to help round out the experience for each visitor who lands there.
Even the most “perfect” site isn’t meant to just sit there forever, collecting dust. Your copy, like your business + the people it serves, is a living, dynamic thing. And that's WONDERFUL news!
YOU'LL LEARN how to use words to shift, pivot, micro-pivot and grow, as you + the folks in your dream audience do.
"Michaela is magical. Not only the way she writes, but also the way she engages with people as she's teaching such a valuable skill. Invest in her coaching... and consider yourself dang lucky! It will pay off."
Thena Luu, Dating & Empowerment Coach
OH! I’VE GOT SOME
PRETTY SWEET BONUSES
FOR YOU, TOO…
SQUARESPACE DESIGN + SEO
In this Q+A with web designer Mary McWilliams, we'll dive into the fundamentals of creating a digital home for all your new copy.
Mary's an expert at crafting health + wellness sites that are as beautiful as they are functional. (Plus, she's got a special offer, just for CfHH students!)
WORDPRESS DESIGN + SEO
In this Q+A with SEO guru, Matt Milloway, we'll learn to optimize the functionality of the WordPress platform.
Matt specializes in helping private practice owners navigate the world of SEO + web design, and he's sharing his top tips with us!
YOUR LEGALLY COVERED SITE
The legal side of writing your site doesn't have to be scary! Prepare to kiss your legal worries goodbye as we chat with legal coach + attorney, Lisa Fraley.
Lisa specializes in helping health + wellness business owners get legally covered. (Plus, as a health coach herself... she gets us!)
MY SALES PAGE RECIPE
Does the thought of writing your own sales page making you want to curl up in a ball? In this video training, Selling + Serving with Copy, I'm sharing the exact recipe I use to create sales pages for myself + my copywriting clients!
AND MARK OUR WORDS… THE GOODNESS DOESN’T END THERE.
As healers + helpers, we know it’s not just about the words we write. It’s about the ripple effect those words create, throughout our communities + beyond.
That’s why 10% of all income from Copy for Healers + Helpers will go directly to funding schools, programs, and global communities around the common goal of education for all, through Pencils of Promise.I WANT TO BE A PART OF THIS
"Not only is Michaela encouraging (and hilarious!)... she's a true educator at heart. There's not a learning style on the planet she can't connect with."
Anna Jenks McGee, PhD | Cognitive Learning Specialists
WHATEVER YOUR LEARNING STYLE,
I'VE GOT YOU:
WANT MY EYES DIRECTLY
ON YOUR COPY?
YOU GOT IT.
Copy for Healers + Helpers is an overwhelm-busting, brainfog-clearing, action-oriented solution.
But sometimes you just need a little extra support along the way.
That's why I've included an extra-special bonus... baked right into the course:
UNLIMITED opportunity for direct feedback from me as you make your way through the course!
My eyes on your work.
(Figurative) hand-holding + (literal) cheering.
Every step of the way.
Two unique pricing options. Same game-changing experience.
"Copy for Healers + Helpers has changed the way I write."
Because of this course, I've found my unique writing voice. I absolutely love Copy for Healers + Helpers and recommend it to my biz besties all the time!"
Alyssa Elaine, Masters in Counselling Psychology (MC) | Holistic Wellness Coach
"My website copy was rigid and stiff and did not embody the brand of my practice. Michaela was able to capture the essence of who I am as a therapist so easily. She really held this entire process and all my vulnerabilities from start to finish so beautifully. Only a therapist could do that! I give her my highest recommendation. Absolutely and without hesitation."
Kerrie Mohr, LCSW | A Good Place Therapy & Consulting
"I'm at the _________ stage of running my ___________ business, helping ___________. Is this course for me?"
"What if I'm not *totally* sure who my dream client/patient/customer is yet?"
"I feel like this is something I should be able to do on my own."
"Wouldn't it be easier to just hire someone to do my copywriting for me?"
"I'm serious about improving my copy, but I have NO TIME!"
"I'm on board. Now will someone please convince my wallet?"
"What if it turns out this isn't the resource I'm looking for?"
"What happens when I enroll?"
"Alright, enough talk... lemme in already!" ;)
"It was so helpful to finally understand..."
"My website was focused almost entirely around my professional credentials as a clinical psychologist. (It was also kind of boring!) So, I’d been looking for quite awhile for a writer to help make my site more interesting and informative to prospective clients who don’t have a background in psychology. When I found Michaela, I purchased her course and was so glad I did.
Inside the course, Michaela really taught me how to write for my target audience of new moms-- not for other professionals. It was so helpful to finally understand why the passages on my website weren’t engaging the clients I wanted to reach.
As a course instructor, Michaela has gone beyond my expectations, helping me personally with my website copy. I feel so lucky that I found her. I highly recommend Copy for Healers + Helpers! It was one of the best investments I’ve made."
Annette Attolini-Fertuck, PhD | Clinical psychologist