How to pitch a guest article | Guest Blogging Series PART 3

drmichaela michaela bucchianeri copy coach guest blogging 2023 How to pitch a guest article woman desk typing laptop

This post is Part 3 of a 5-part series on Guest Blogging! 

I believe there's a special place in hell reserved for people who say, "Just put yourself out there!!" like it's *not* one of the most vulnerable things we can do...  

(My backpack and I are happy right here in le Comfort Zone, thankuverymuch)

Fortunately, when it comes to pitching yourself as a guest contributor, there's a lot you can do to make putting yourself {*gulp*} out there feel way less risky!

(Quick check-in: You’ve already gotten clear on your guest blogging goals + you've done your research, right?)

Today we’re continuing our series on guest blogging with Part 3: How to craft a winning guest blogging pitch:

1) Know the platform

Before you make a move to pitch yourself as a guest blogger, you’ll want to make sure you’ve done your homework + thoroughly familiarized yourself with the platform you’re pitching.

This includes:

  • getting to know the host/owner of the platform + their business/blog mission (i.e., check out their About page)
  • reading an assortment of past blog posts (especially past guest posts)
  • popping over to any social channels and/or groups associated with the platform to get a sense of the community of readers

Don’t skimp on this step, friend! It’s not enough to simply skim through the blog archives or read the most recent post. A strong foundation of research can mean the difference between a pitch that lands beautifully… and one that falls flat.


2) Review the guidelines

Once you’ve got a good sense of the platform you’re pitching, it’s time to get into the details: the guest post submission guidelines.

Platforms that regularly (or exclusively) feature guest blogging contributions will typically have a clear page dedicated to these guidelines. (Look for a link that says something like Contribute, Submissions, Write for Us, Submit a Guest Post, etc. You might have to do a bit of poking around or scroll all the way down to the footer to find it. When in doubt, you can usually find a search bar on the site to enter the terms above + see what comes up.)

Guest post submission guidelines vary widely in terms of comprehensiveness, but generally they include info about:

  • format: What type of submissions are they looking for? Is there a word count limit or range? Different categories of submissions or an open call?
  • pitching process: Are you invited to pitch potential ideas first or are you expected to submit a complete post? Is there a dedicated email address for submissions or a portal you’ll need to submit through?
  • review process: What’s the projected turnaround time on review of your submission? Will you be notified either way or only if your submission is accepted?
  • other expectations: Are you free to submit a piece of content to multiple platforms for review at once or are you expected to submit it to this platform for exclusive review?

If the guidelines specify that you’re to submit a completed guest post, don't miss my best tips for writing a successful guest blog post.

If, however, the guidelines ask you to pitch your ideas first, then read on!


3) Reach out


With all that preparation behind you, it’s (finally!) time for the fun part:

The guest blogging pitch!

There’s a real tendency to over-complicate (and, hence, procrastinate) this step, but I truly believe the most powerful pitches are often the simplest.

So, whether you’re pitching in an email or through a submission form, here’s what I recommend:

  • Start with a genuine greeting. Greet the editor/host by name. Express your appreciation for their platform + the content it features. Acknowledge some specific aspects of the content that means the most to you + share why.
  • Introduce yourself…but remain focused! (This is not the time to launch into your credentials or backstory.) Identify yourself as a business owner / content creator / whatever the platform favors, and clearly highlight the unique perspective you can offer their audience. (If your work has been featured on other platforms relevant to this pitch, go ahead and link to a few.)
  • Pitch a few topics. Pull up that list of core topics you brainstormed + select a few that you can customize to align beautifully with the mission of the platform you’re pitching. (For each one, clearly list the topic itself + a sample title/headline that matches the voice + tone of past guest content featured on the platform. (I love this headline analyzer tool.) Beneath each topic + title, list a few bullet points that outline the main points you’d cover in that post.
  • Wrap it up + track it. Close your pitch with a brief note of thanks + be sure to include your contact information. Then, add the pitch to the spreadsheet you’re using to track your progress.

And then… it’s time to celebrate! πŸŽ‰ You’ve sent off your first (or next) guest blogging pitch! Well done.

Next week, I'll share my best tips to assembling your perfect guest post.

In the meantime...

Let's take action!

Ready to implement what you learned in this post? I like your style!

  1. πŸ’‘ Block off an hour to craft your first guest blogging pitch! Remember to save your work in whatever spreadsheet or other tool you're using to track your progress.

  2. Looking for help putting your message into words? You're a great fit for The Copy Bank Challenge! Come join us here
  3. Want more actionable tips + real-life examples to help you reach more of your dream clients? Subscribe to my email list!

Find this post helpful?

Share it with a business owner in your community!


So, now you've had a taste. Wanna see what else I've cooked up for you?

Get a fresh dose of my best encouragement, resources + guidance, delivered right to your inbox each week!