3 copy changes you can totally make by the end of this year

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drmichaela michaela bucchianeri health and wellness copy coach  3 copy changes you can totally make by the end of this year

Well, we have officially made it to Q4 of this calendar year and with so much information and advice rolling around online right now, chances are pretty good. You felt at least a smidgen of pressure to implement some big changes in your business before the end of the year. 


Table of Contents:

  1. Introduction
  2. VIDEO: 3 copy changes you can totally make by the end of this year
  3. Copy change #1: Audit your online bios and profiles
  4. Copy change #2: Get personal with pronouns
  5. Copy change #3: Invite action
  6. Join the (FREE) Copy Bank Challenge!
  7. Recommended resources
  8. Let's take action
  9. Share this post



My friend, if you've been giving your to-do list, the side eye because you have no idea how that's actually going to happen. You're in luck. I've got three simple copy changes that you can totally make by the end of this year. 

Read on for the changes to simply change your website to work better for you:

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VIDEO: 3 copy changes you can totally make by the end of this year


Copy change #1: Audit your online bios and profiles

Copy change, number one is to audit your online bios and profiles. Go ahead and pull up your Facebook account, Instagram, Pinterest, or wherever you're currently representing yourself online and take a good look at what you see there. 

  • Is there a clear statement of who you help and how you help them? 
  • Does this statement appear consistently across all these different profiles? 
  • Is it written in everyday clear language that your dream client actually uses as opposed to, in group professional jargon? 

As hard as it can be to stomach, those people you're trying to reach might never actually make it over to that meticulously crafted website of yours. So, it's really essential that absolutely every potential touchpoint online provides a clear and cohesive picture of who you are and what you have to offer. Don’t freak out thinking that you'll have to sink tons of time into crafting the perfect bio. I recommend keeping it super simple. I also recommend dedicating a whole column of your copy bank to different versions of your bio, so that rather than having to reinvent the wheel each time you want to make a change, you can go in and see all the places that need to be updated in one place.  

By the way, if you don't have a copy bank yet, and you would like one, you are most welcome to join me inside my free Copy Bank Challenge.  You'll get three days of super actionable tips, as well as a template to get you started so that you're not having to build this thing from scratch. Alyssa Elaine (Holistic Wellness Coach) says, “creating a copy bank has forever changed the way I write, Michaela's strategies for finding words that resonate with my dream clients are genius.” 

Go ahead, and sign up for the Copy Bank Challenge, I can't wait to see you inside. 

But whether or not you use a copy bank, my best piece of advice is to keep your bios clear and simple. Pretty much every version of my bio starts with the same basic core, which is "I help health pros reach their people with words", and it's been working well for me for years. 


Copy change #2: Get personal with pronouns

My next copy change is to get personal with your pronouns. This one's so simple many of us just miss it. It's easy, especially in the health and wellness world to fall into the trap of orienting our copy around our experience of our work, what we are passionate about, what led us to do the work that we do, what we enjoy most about the process, what we look for in a dream client, but we have to remember that, from the perspective of the person landing on the site, all of that is secondary.

They're looking for some very essential pieces of information.

  • Am I in the right place?
  • Do I feel a connection to this person and can they help me?
  • Do they understand what I'm dealing with and can they offer me a way through?

Wherever you're representing yourself online currently, scan through that copy and ask yourself, am I speaking directly to my dream client, and am I literally using words like you and your? When you see opportunities to insert more of this, “you” language into your copy, go ahead and do it.  

Again, this is one of those things that's not rocket science, but it's really easy to overlook. Those simple swaps can make such a difference and really strengthen the effectiveness of your words. 


Copy change #3:  Invite action

My final change for you is to invite action early, often, and wisely. You already know whether we're talking about the words on your website, in your emails, or on your social media posts, focusing on those little calls to action is one of the most powerful places you can invest in your copy. 

To make sure they're really working for you, you want to do at least a few things. First, you want to invite action early. Oftentimes we think we have to warm people up on our websites. We devote a lot of precious real estate to saying things like “Welcome to my site, I’m so glad you're here". Instead, we want to include a clear statement that lets them know they're in the right place, then invite action. Give them a link to click, or give them a button to press before they even scroll down the page. 

You also want to be sure you're scattering calls to action throughout your site in a colorful button or some highlighted text or a floating banner in your header, your footer, or just about anywhere. You can include an opportunity for them to take a reasonable next step towards something that you have to share, is going to be gold. You want to take that.

Finally, you want to be sure you're crafting your calls to action wisely. Too many options and vague language are your mortal enemies here. Exercise a little creativity and experiment with different kinds of calls to action. More than anything you want to make it supremely easy for people to engage with that call to action.

Reflect on your own behavior. Like, in real life, which question do you find it easier to respond to at the end of a busy day: "What should we have for dinner?" or "Care to join me for tacos?" I know what I choose. 


Recommended resources

Want to explore more ways to help with website copy? Check out these blog posts:


Let's take action!

Ready to implement what you learned in this post? I like your style!

  1. Choose 1 of the copy changes in this post and test it out in your business.
  2. Curious about the Copy Challenge I talked about in this post? Come join us here! 
  3. Want more actionable tips + real-life examples to help you reach more of your dream clients? Subscribe to my email list! 

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