Super Simple Copywriting Tips for Beginners (2021)
Whether you're just getting started writing copy for your wellness business, or you're a seasoned pro who could just use a refresher, stick around because by the end of this post, you'll have learned the 3 simple tips that can transform any piece of writing into game-changing communication magic:
So, when I thought about all the copywriting tips I could share, I knew I wanted to start here at the beginning.
And BTW, when I say beginning, I don't mean simple.
Although the tips I'm about to share are pretty simple, they're also easy to overlook and many health and wellness professionals DO overlook them!
And that makes these tips powerful. If you just implement what I'm about to teach you, it'll take every piece of writing for your business and just skyrocket the influence of it.
You're going to be amazed by what will happen to your writing if you just implement these 3 simple strategies.
(All right, what do you think? Have I hyped it enough?)
So without further ado, allow me to introduce you to what I call The Trifecta:
The trifecta is comprised of 3 components:
So, I'm going to guide you through this one piece at a time.
Let's say you're a sleep coach who helps young professionals struggling with insomnia.
Every time you sit down to write for your business, I want you to picture them and really feel what they're struggling with. Feel what it's like to deal with insomnia.
Then, I want you to describe that struggle back to them in such clear detail that they instantly recognize you see them, you get them, and you're in the struggle with them.
Next up, you want to educate them about some aspect of what they're currently facing.
For instance, you might debunk some common myths about sleep hygiene, or you might share three bedtime habits that support better quality rest.
And finally, you want to invite them to take the next step towards something helpful.
This is what's sometimes called a call to action.
You've instilled hope that they won't be stuck in their struggle forever. And now you want to gently nudge them toward one clear action that's going to keep the momentum going in the right direction.
Maybe it's downloading your free bedtime meditation, or even booking a free consultation call to learn more about your coaching services.
Now, most people to favor one piece of the trifecta over the others.
And a lot of us in the health and wellness fields are pretty high in empathy. It's part of what brings us to this work. And so the validation piece might come especially naturally for you, but not necessarily. You might be a natural educator. You really shine when it comes to illustrating concepts and ideas for people, or you might be a total motivator spurring people on to take action.
So tell me in the comments:
Which of these comes most naturally to you? I'd love to know.
Now, I teach my copywriting students to keep the trifecta right there on a post-it. So it's handy whenever they sit down to write.
But another trick for remembering this is to ask yourself 3 super simple questions. For every single thing you write for your business, picture your reader, and then ask yourself:
- How do I want them to feel?
- What do I want them to know?
- And what do I want them to do?
And remember each of these pieces is valuable on its own, but it's in the combining all of them together that the real magic happens.
Validation is wonderful, but without practical guidance to ground, it, it can feel kind of aimless.
And the same is true of education: Even the most expert advice rings hollow if you haven't clearly conveyed that you actually care about your audience's experience.
So, ask yourself these three little questions and I promise you will be amazed by what they can do for your communication power.
Now, what's really cool is this approach can fit any type of writing you could possibly do for your business, whether it's a blog post, an Instagram caption, or the actual words on your website.
And speaking of the words on your website, why not put the trifecta to work right now by joining the hundreds of health and wellness professionals, who've completed my free #5DayAboutPage Challenge?
Thanks so much for being here, friend! Writing is a learnable skill, I promise!
So, join me here for more communication tips to help you preach what you practice.
Ready to write your perfect About page?
Join the refreshingly simple #5DayAboutPage Challenge for healers + helpers: