The mic's all yours, friend.
What do you want to say?
The refreshingly simple, step-by-step guide to pitching yourself as a podcast guest + reaching more of your perfect people.
I N T R O D U C I N G
PITCHING FOR
HEALERS + HELPERS
The refreshingly simple, step-by-step guide to pitching yourself as a podcast guest + reaching more of your perfect people.
MEET YOUR TEACHER (i.e., me):
HI! I’M MICHAELA BUCCHIANERI, PhD, LP
LICENSED PSYCHOLOGIST + COPYWRITER FOR HEALTH/WELLNESS PROFESSIONALS
...AND I CREATED PITCHING FOR HEALERS + HELPERS JUST FOR YOU.
I’ve seen the magical way words draw the right people in like a magnet. (It’s how I filled my own therapy practice with dream clients in under 6 months!)
And as I’ve helped healers + helpers (like you!) land interviews on their dream podcasts… I’ve seen it happen for them, too.
Now? I’m sharing my step-by-step process so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most...
...and actually have fun along the way!
"Since working with Michaela, I've had more click-throughs to my services, more targeted referrals, and best of all: more CONFIDENCE in my ability to market my business!"
Sheri, ghostwriting client
READY FOR A PEEK INSIDE...?
MODULE 1:
PLANNING LIKE THE PRO YOU ARE
It’s the part of the process MOST people skip when they’re pitching themselves as a podcast guest, but you are MUCH too wise for that.
YOU'LL LEARN how to lay a solid, strategic foundation of research that’ll support everything else you do from here on out.
MODULE 2:
THE ART + STRATEGY OF THE PITCH
The pitch. THE PITCH! It’s what instantly comes to mind when we think about podcast interviews. But, trust me, friend: Not all pitches are created equal.
YOU'LL LEARN the anatomy of a winning pitch, plus we’ll talk about following up after the pitch, and a simple system for staying organized from Day 1.
MODULE 3:
PREPPING FOR INTERVIEW SUCCESS
So, you’ve landed the interview. Hooray! This is cause for major celebration... but the fun is just beginning. You've still got an episode to record!
YOU'LL LEARN my best tips for preparing (without OVER-preparing), including the crucial (yet typically overlooked!) step that’ll keep the conversation going long after the interview has aired.
MODULE 4:
PROMOTION POWER
Is the party over once your episode goes live? Not even close! This is where you get to have fun sharing this piece of content you've co-created.
YOU'LL LEARN to explore the rainbow of repurposing options, so you can wring every last drop of goodness from your episode + create an echo chamber of recognition among your dream audience!
MODULE 5:
ONWARD, FRIEND!
When your perfect people fall in love with your message + want to sponge up all you have to share (and, yes, this is going to happen), what comes next?
YOU'LL LEARN how to optimize your own plot of internet real estate to create a seamless journey from podcast audience member to dream client.
"Michaela is magical. Not only the way she writes, but also the way she engages with people as she's teaching such a valuable skill. Invest in her coaching... and consider yourself dang lucky! It will pay off."
Thena Luu, Dating & Empowerment Coach
OH! I’VE GOT SOME
PRETTY SWEET BONUSES
FOR YOU, TOO…
BONUS #1:
PITCH TEMPLATES
Looking for some extra support as you structure your pitches? I've got you covered with a variety of customizable pitch templates!
From initial pitch to follow-up, you'll learn exactly what to say, how to say it, and where to tweak + adapt it to fit your own unique goals + communication style.
BONUS #2:
TRACKING SHEETS
Staying organized is essential, but overcomplicating your organizational system kinda defeats the purpose, right?
With access to simple, comprehensive templates for tracking your podcast outreach + prepping for interviews, you'll have all you need (+ nothing you don't)!
BONUS #3:
SIMPLE GEAR GUIDE
Not a professional audio engineer? Join the club, friend. Quality sound is important, but the tech shouldn't stop you from sending those pitches!
I'll walk you through my super-simple interview setup, share my equipment recommendations, and offer some alternatives using whatever you already have on hand.
BONUS #4:
SPEAKER + LANDING PAGE TUTORIALS
Wanna take your podcast guest game to new heights? Creating your own custom speaker page + audience landing pages is one surefire way to do this!
In these bonus lessons, I'll guide you through the structure I use to create these pages for myself + my copywriting clients.
AND MARK OUR WORDS… THE GOODNESS DOESN’T END THERE.
As healers + helpers, we know it’s not just about the words we share. It’s about the ripple effect those words create, throughout our communities + beyond.
That’s why 10% of all income from Pitching for Healers + Helpers will go directly to funding schools, programs, and global communities around the common goal of education for all, through Pencils of Promise.
I WANT TO BE A PART OF THIS
"Not only is Michaela encouraging (and hilarious!)... she's a true educator at heart. There's not a learning style on the planet she can't connect with."
Anna Jenks McGee, PhD | Cognitive Learning Specialists
WANT MY EYES DIRECTLY
ON YOUR PITCH?
YOU GOT IT.
Pitching for Healers + Helpers is an overwhelm-busting, brainfog-clearing, action-oriented solution.
But sometimes you just need a little extra support along the way. (Especially when you're trying something new!)
That's why I've included the option to add even more support:
A custom review of your first pitch + specific feedback on how you can make it even more effective!
My eyes on your work.
(Figurative) hand-holding + (literal) cheering.
Every step of the way.
Two unique pricing options. Same game-changing experience.
